We love Loyalty

Ingenico Marketing Solutions GmbH is based in Hamburg (Germany) and an orchestrator of turnkey Loyalty solutions with a broad range of services. Managing over 130 Loyalty and Gift Card programs, our company is a market leader in Germany and Europe. Our heart beats for Loyalty – for over 30 years.

We provide omnichannel solutions
Our company designs and implements infrastructure for Loyalty and Gift Card programs tailored to specific client needs: from providing individualized platforms and their integration into existing ERP and CRM platforms to suppling in-store technologies, mobile and e-commerce tools and social media interfaces.

From a first idea to running a program
The IMS team accompanies a client from day one, starting with strategic consulting in interactive workshops to designing Loyalty and Gift Card concepts – resulting in a program that perfectly matches the brand and target groups. Based on our platforms, we provide processing services, program management plus operational marketing and customer service support.

Meet our retail experts
Together with our clients, we work in agile formats to define innovative consumer journeys, embedding a vast range of contact points into an overall experience. We jointly design and iterate processes and interfaces. By providing Data Science support, we ensure that from the beginning, understanding consumers and their needs leads to on-the-spot communication and incentives, more focused investments and commercial success of a program.

OUR LATEST STUDIES

GIFT CARD STUDY: HOW COVID IS CHANGING THE EXPERIENCE OF GIFTING

RETAIL LOYALTY STUDY – GSA: THE LATEST TRENDS IN CUSTOMER LOYALTY

GIFT CARD STUDY: HOW COVID IS CHANGING THE EXPERIENCE OF GIFTING

For many retailers, gift cards are a key tool for customer acquisition and retention. But how is giving presents changing in the current climate? What impact do the reduction of personal contacts and fewer celebrations have on gift giving in general and on gift card marketing in particular? Which are current gift card trends, and what role can the online channel play in future gift card sales growth? Our representative consumer survey, together with extensive benchmark research, provides answers to the most important questions.
RETAIL LOYALTY STUDY – GSA: THE LATEST TRENDS IN CUSTOMER LOYALTY

Incl. update: Loyalty in times of Corona

Loyalty is one of the trend topics in marketing, especially in conjunction with a changing shopping behavior. As a result, many companies are asking themselves how consumers use loyalty programs and how they would like such programs to be designed. What role do features such as gamification, self-scanning, social media embedding and integrated payment options play? And does a program today also need to support social responsibility trends such as climate neutrality and sharing approaches? A representative consumer survey with 5,000 respondents in Germany, Austria and Switzerland provides the most important answers.

Get the study

OUR BUSINESS MODELS

Loyalty programs
Loyalty programs help to understand end customers better and reward them on the spot. Based on IMS platforms, a client can manage their customer base and apply reward campaigns easily, flexibly and in a targeted manner across all channels. We supply Loyalty services for B2C and B2B, embedding top-notch mobile front ends, including card and POS infrastructure.

Retail analytics projects
For clients with existing Loyalty programs we provide analytical support to leverage existing data for more effective marketing and successful sales. Our Data Science Competence Center is specifically geared to handle omnichannel retail data. We do groundwork to increase data quality, help to understand a customer base or provide individualized recommender engines.

Gift Card programs
Gifting is an emotional process, which we support with highly customizable Gift Card platforms, linked into all physical and digital channels to load and unload Gift Cards. B2C and B2B customers can create their own specific cards with individual messages and surprise a recipient with a personal touch. Gift Cards are a perfect tool to conquer new customer groups and drive revenue significantly! We also help clients to manage their portfolio, ensure card logistics and grow their program constantly.